Kora Fashion · 2026

AI tools for go-to-market

Lead-sourcing tools and a meeting-prep and onboarding platform, built for a B2B SaaS start-up.

Context

GTM Internship, Kora Fashion (Stockholm, remote)

Period

Jul 2026 – present

Role

Builder and user

Focus

Lead sourcing, client preparation, onboarding

Background

Kora Fashion is an early-stage B2B SaaS start-up founded by two former Meta employees, with Daniel Wellington among its pilot customers. I joined as the first external hire, with commercial responsibility for Norway: booking meetings, onboarding customers and identifying new markets together with the CTO.

What I built

• Lead sourcing. AI tools that find and qualify prospective customers, so outreach time goes to the accounts most likely to convert.
• Meeting preparation. A platform that assembles the context I need before a client meeting.
• Onboarding. The same platform doubles as onboarding material for new GTM hires.

What I took from it

Working at a company this early means that the process is yours to design. Building the tooling myself made the sales motion faster and repeatable, and taught me to treat a commercial problem the way I would treat a model: define the inputs, automate what is mechanical and spend judgement where it matters.

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