I Wish · 2025

Market research for a flagship launch

Market and competitor research for VUSE ahead of its flagship store opening in London.

Context

Summer Internship, Consultant, I Wish

Period

Jul – Aug 2025

Location

London and Exeter, UK

Client

VUSE

Background

I Wish is an insight-led innovation consultancy. During a two-month summer internship split between London and Exeter, I worked across five client accounts, including two early-stage ventures.

The work

I led the market and competitor research for VUSE ahead of the launch of its flagship store in London: mapping the competitive landscape, structuring the findings and turning them into recommendations. I presented the results directly to the client team.

Alongside this, I worked on innovation projects for the other accounts, researching new markets and building recommendations from the ground up.

What I took from it

Presenting to a client forces clarity. The research only had value once it was reduced to a few points that a decision-maker could act on, which is the same discipline that a good investment memo requires.

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